Packaging

Includes naming, package copy, online sales copy and content creation

Bounce-Off game

Original Mattel IP meant to live in the family space while having the advantage of grabbing young adults because of the familiar game play in that age group.

Tagline: Bounce it in, Line 'em up, Rule the Table
 

Back panel copy:

Winning this game really does make you the better person.

How to Play: Trash talk your opponent, Bounce in the ball to match the design on the card, Celebrate your victory

UNO DICE game

Part of a series of 4 dice games based on popular card games including SKIP-BO, Phase 10 and Apples To Apples. All were packaged in pop cans that doubled as a dice shaker.

Tagline: Pop Open Fast Fun!

UNO tag: refreshing

SKIP-BO tag: no caffeine

Phase 10 tag: sugar free

Apples To Apples tag: pulp free

Scrabble Banter word game

Mattel owns Scrabble worldwide with the exception of the US and Canada. It was my brand from 2006 until 2015. In that time, I worked on multiple language versions that are distributed worldwide including a rebranding in 2014. I helped develop, name and write rules for multiple extensions in that time including Banter above.

Tagline: The back & forth game everyone can play!

Back panel copy:

SCRABBLE BANTER is the pass-around, quick play word game with lots of right answers to match the cues. But you better think of them before the timer goes off!